A social media plan is built by first understanding the audience or the people who will be using the social media tools. One must merge a company’s business objectives with its desired social media objectives to create a strategy that also meets the needs of the audience. With a defined strategy, one is free to choose the most appropriate technology and social media tools.
Okay, let’s break this down. Forrester has come up with a nice acronym for building your social media plan – POST.
Social Media Plan = People + Objectives + Strategy + Technology
I have found that this is a very effective means of building a social media implementation. In the next post, I will explain how to define your audience so you are targeting the right people.
